Marketing and Digital Strategies for Startups

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What you'll learn

  • Understand the meaning of business models and its importance
  • Sketch out your idea using the business model canvas
  • Communicate business idea more effectively


  • Understand the 9 building blocks that make up any business
  • Learn how to analyze existing business models
  • Engage partners, customers and different stakeholders

Course description

In this course, you will learn how to organize, articulate and implement business ideas using the business model canvas. All  information was taken by the training material provided from all partners of Interegg Greece- Italy YESS project. This tool is considered the world’s leading tool in creating and analyzing business models. Instead of starting with a complex business plan, you will learn how to easily sketch out your ideas visually and articulate them in a language anybody can understand.

Who this course is for :

  • Entrepreneurs wanting to start a business
  • Organizations wanting to innovate their business model
  • Students seeking tools how to start working on their business idea
  • Educators seeking new methods and tools to teach entrepreneurship
  • Everyone that is interested on creating a start-up Everyone interested on entrepreneurship

Course Features

  • Lectures 11
  • Quizzes 11
  • Duration 4 hours
  • Skill level All levels
  • Language English
  • Students 12
  • Assessments Yes
  • Session 1 6

    • Lecture1.1
      Business Idea 09 min
    • Quiz1.1
      Business Idea Quiz 10 questions
    • Lecture1.2
      Bussiness Model 08 min
    • Quiz1.2
      Business Model Quiz 10 questions
    • Lecture1.3
      Bussiness Plan 08 min
    • Quiz1.3
      Bussiness Plan Quiz 10 questions
  • Session 2 10

    • Lecture2.1
      Personality development 09 min
    • Quiz2.1
      Personality development Quiz 10 questions
    • Lecture2.2
      [Internal] Enviromental Factors Affecting Your Business 08 min
    • Quiz2.2
      [Internal] Enviromental Factors Affecting Your Business Quiz 10 questions
    • Lecture2.3
      [External] Enviromental Factors Affecting Your Business 07 min
    • Quiz2.3
      [External] Enviromental Factors Affecting Your Business Quiz 10 questions
    • Lecture2.4
      PESTLE Analysis 06 min
    • Quiz2.4
      PESTLE Analysis Quiz 10 questions
    • Lecture2.5
      SWOT Analhysis 07 min
    • Quiz2.5
      SWOT Analhysis Quiz 10 questions
  • Session 3 6

    • Lecture3.1
      Marketing Strategies 10 min
    • Quiz3.1
      Marketing Strategies Quiz 10 questions
    • Lecture3.2
      Marketing Digital Strategies (Definition) 10 min
    • Quiz3.2
      Marketing Digital Strategies (Definition) Quiz 10 questions
    • Lecture3.3
      Marketing Digital Strategies (Examples) 11 min
    • Quiz3.3
      Marketing Digital Strategies (Examples) Quiz 10 questions
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YESS Project aims at creating the first Cross-Border (CB) incubator between Greece & Italy. Our aim is the promotion of the entrepreneurial spirit and the incubation of new companies and the economic development of the regions. We are seeking for innovative start-ups mainly in the fields of tourism, design, blue growth and e-health. The incubator will provide most of its services both through physical and virtual environment


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